Unit 2 Coursework Plan - Section A eCommerce

What is eCommerce?

Brief definition of eCommerce and introduction to the web site i am looking at - give the URL of the web site

Purpose of the Site and How Successfully it Meets this Objective

Say what the purpose of the web site is, what are first impressions like? Does it meet it's objective? To what extent? How and why?

How it is Structured

Use screen shots to illustrate points, describe structure, navigation, search facility, are the pages simple and easy to follow or cluttered? Is it well structured?

Goods and Services Offered

Describe the types of goods or services available on the web site chosen, is it easy to figure out what they are actually selling?

Product Information Provided

What methods are used to give the user more information about the product (e.g. multi media methods such as pictures that you can enlarge etc)? Is there enough information?

Types of Transactions Made

Describe what a transaction is, what types of transactions possible on the web site. Give an example using screen shots.

Methods to Capture Customer Information

Describe methods that could possibly be used, then sya what is used on the actual web site, scree shots.

Techniques to Engage, Retain and Entice Customers

What techniques are used? E.g. advertising banners on other web sites, special offers etc. How effective are they?

Usability and Accessibility

How is the web site made easy to use? E.g. simple easy to follow navigation, search facility etc. Are these methods effective?

Conditions of Purchase

Should cover conditions of sale and how to return goods. Should be easy to find and easy to understad, are they? Security information.

The Customer Experience

What customer care is offered on the web site? Are there clear contact details? Is there a way to provide feedback? Is the customer experiene good - is navigation easy? good product range? Does it meet its objectives? Overall - do the good points outweigh the bad to make a good customer experience?