Attitude does many things to make the customer experience as good as possible. Navigation is relatively easy because of various search options and clear layout amongst other aspects (see previous section on Accessibilty and Usability for more details on this). There is also a detailed help page that aims to solve the basic problems of most customers making it easy to solve problems and therefore making the experience better.
The customer can give feedback on the site quite easily. At the very bottom of the page there is a 'Site Feedback' option, when the user clicks on this link the following screen appears which allows the user to give feedback on the web site, the user must provide details of their email address so that Attitude are able to get back to them.
This is a good feature because it allows customers to have their say in the design and general running of the web site, if the customer has more say it improves their customer experience because the design of the web site is improved by user feedback. The only problem with this section of the site is that it is quite difficult to find as you have to scroll down a long way before you reach the link - many people may not even realise it is there. It would be a great improvement if this was easier to find.
Attitude also provide other methods of customer care - the help page is one example. This has many useful features to the user, it is clearly split into sections so that it is easy to understand and even has a frequenly answered questions section which solves many problems that a user may have, meaning there is less need for them to fill in other enquiry forms.
Enquiry forms are available to the user for if the help section does not solve their particular problem. This is for customers who have an enquiry about their particular order (customers are first advised to look at the help section as it is likely that their query is answered there). This is useful to the customer because their questions can be answered by sending off this form which is easy to follow and fill out. The only downside is again, it is quite difficult to find this section as before, it should be made more visible so it is clear to the user where it is.
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